Unilever-owned haircare brand, K18 debuts Extreme Hair Rescue, an episodic web series starring celebrated stylists Alfredo Lewis and Phillip Wolf.
This new series follows professional stylists as they tackle cases of hair damage while highlighting K18’s groundbreaking biotechnology.
Inspired by Lewis and Wolf’s viral TikTok transformations, Extreme Hair Rescue highlights the bond between stylists and their communities. These pros use K18’s biotech-powered solutions to reverse hair damage, strengthen hair, and bring their clients’ dream looks to life.
Shot in a dynamic reality-TV style, Extreme Hair Rescue follows Lewis and Wolf as they step in to help clients whose hair has endured extreme breakage, loss of curl pattern, and damage from bleach and heat.
Suveen Sahib, Co-Founder and CEO of K18, said,
“At the heart of K18 is our professional stylist community. ‘Extreme Hair Rescue’ is a celebration of their expertise, compassion, and dedication to their craft. With K18, they’re not just repairing damage—they’re restoring hope and confidence to their clients.”
The series, launching with two episodes, will air short-form teasers across K18’s social media channels, with full episodes available on the brand’s YouTube channel. Episode 1 launched on February 3, and episode 2 launches on February 7.
Each episode focuses on real, relatable stories, including clients dealing with the fallout of excessive bleach, extreme breakage, and the loss of natural curl patterns.
This new series follows professional stylists as they tackle cases of hair damage while highlighting K18’s groundbreaking biotechnology.
Inspired by Lewis and Wolf’s viral TikTok transformations, Extreme Hair Rescue highlights the bond between stylists and their communities. These pros use K18’s biotech-powered solutions to reverse hair damage, strengthen hair, and bring their clients’ dream looks to life.
Shot in a dynamic reality-TV style, Extreme Hair Rescue follows Lewis and Wolf as they step in to help clients whose hair has endured extreme breakage, loss of curl pattern, and damage from bleach and heat.
Suveen Sahib, Co-Founder and CEO of K18, said,
“At the heart of K18 is our professional stylist community. ‘Extreme Hair Rescue’ is a celebration of their expertise, compassion, and dedication to their craft. With K18, they’re not just repairing damage—they’re restoring hope and confidence to their clients.”
The series, launching with two episodes, will air short-form teasers across K18’s social media channels, with full episodes available on the brand’s YouTube channel. Episode 1 launched on February 3, and episode 2 launches on February 7.
Each episode focuses on real, relatable stories, including clients dealing with the fallout of excessive bleach, extreme breakage, and the loss of natural curl patterns.
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