Kenvue tapped artist and dancer Tate McRae as the newest Global Brand Ambassador of Neutrogena.
As a Neutrogena Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, and point of sale, and will also integrate the brand into her future projects.
Neutrogena’s new campaign highlights products from its Hydro Boost range and celebrates Hydro Boost’s 10th anniversary.
This announcement marks the debut campaign under Neutrogena’s bold new positioning, ‘Beauty to a Science,’ which exemplifies the brand’s 90-year history of developing advanced clinical science while designing incredible product experiences.
In the upcoming campaign, McRae stars alongside Neutrogena Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
Andrew Stanleick, Kenvue’s President of Skin Health & Beauty in North America, Europe, Middle East, and Africa, commented,
“By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation. With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
At 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. As she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her use and support of Neutrogena Hydro Boost.
As a Neutrogena Global Ambassador, McRae will be featured in marketing initiatives across multiple platforms, including TV, social, digital, and point of sale, and will also integrate the brand into her future projects.
Neutrogena’s new campaign highlights products from its Hydro Boost range and celebrates Hydro Boost’s 10th anniversary.
This announcement marks the debut campaign under Neutrogena’s bold new positioning, ‘Beauty to a Science,’ which exemplifies the brand’s 90-year history of developing advanced clinical science while designing incredible product experiences.
In the upcoming campaign, McRae stars alongside Neutrogena Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
Andrew Stanleick, Kenvue’s President of Skin Health & Beauty in North America, Europe, Middle East, and Africa, commented,
“By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation. With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
At 21 years old, McRae has captivated audiences as a chart-topping artist and dancer. As she prepares to release her third album, So Close to What, and hit the road for a world tour, the campaign shares her use and support of Neutrogena Hydro Boost.
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