Laura Mercier has launched a luxury beauty shopping app for Apple Vision Pro, created in partnership with immersive shopping platform and visionOS developer Obsess.
Laura Mercier’s new experience allows Apple Vision Pro users to shop and explore products by category and features shoppable videos and interactive, ultra-high-definition 3D unboxing experiences.
Neha Singh, founder of Obsess and Chief Innovation Officer for Infinite Reality, commented,
“The Laura Mercier app for Apple Vision Pro highlight’s Infinite Reality’s aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning… This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalized experiences that drive both emotional connection and business results.”
Inside the app, shoppers can seamlessly explore their favorite Laura Mercier products while immersed in their store of choice—a New York boutique or a Parisian atelier.
Visitors can watch tutorials featuring Laura Mercier’s latest products—including the Caviar Stick Eye Shadow Shimmer, Tightline Eyeliner, and Extravagant Mascara—and purchase products directly within the app.
The Content Hub inside the experience showcases high-fidelity shoppable videos optimized for Apple Vision Pro, delivering unprecedented clarity and detail.
Obsess was recently acquired by Infinite Reality (iR), an innovation company powering the next generation of digital media and e-commerce through extended reality (XR), artificial intelligence (AI), and other immersive technologies.
Laura Mercier’s new experience allows Apple Vision Pro users to shop and explore products by category and features shoppable videos and interactive, ultra-high-definition 3D unboxing experiences.
Neha Singh, founder of Obsess and Chief Innovation Officer for Infinite Reality, commented,
“The Laura Mercier app for Apple Vision Pro highlight’s Infinite Reality’s aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning… This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalized experiences that drive both emotional connection and business results.”
Inside the app, shoppers can seamlessly explore their favorite Laura Mercier products while immersed in their store of choice—a New York boutique or a Parisian atelier.
Visitors can watch tutorials featuring Laura Mercier’s latest products—including the Caviar Stick Eye Shadow Shimmer, Tightline Eyeliner, and Extravagant Mascara—and purchase products directly within the app.
The Content Hub inside the experience showcases high-fidelity shoppable videos optimized for Apple Vision Pro, delivering unprecedented clarity and detail.
Obsess was recently acquired by Infinite Reality (iR), an innovation company powering the next generation of digital media and e-commerce through extended reality (XR), artificial intelligence (AI), and other immersive technologies.
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