Parëva Beauty debuted offering skincare products for people of all ages who are looking for transparent formulas that can deliver clinically proven results.
Founded in 2024 by female scientist Smitha Rao, Parëva Beauty is the “PAth to REnewed skin, VAlidated by science.” Rao is a scientist and executive who has worked with over 15 brands in the beauty and wellness categories during her career.
All Parëva Beauty products are powered by an exclusive, proprietary technology, Molecur 3, which is a skin longevity ingredient that supports exosomes and NAD+.
Molecur 3 is a plant stem cell technology that is non-GMO and consists of three distinctive plants—Goji stem cells, sunflower stem cells, and Pincushion flower stem cells, proven to clinically reverse the look of skin aging.
Rao commented,
“In my nearly two decades of working in the beauty and wellness industries, I have had the privilege of launching more than 200 products… As much as I witnessed the transformative powers of beauty, I felt that the industry marketing itself was going backwards in some ways… “My dream was to create a modern beauty brand rooted in transparency and integrity, reclaiming science as something that everyone can understand and trust.”
The brand offers a three-step product line, including C35.5 Firming Glow Serum, Coll20 Gel Cream Moisturizer, RH5.5 Hydrabond Primer.
All products are non-GMO, vegan, clinically tested, dermatologist tested, cruelty free, sulfate free, paraben free, phthalate free, alcohol free, dye free, formaldehyde free.
Products are formulated without mineral oil and without 2700 Questionable Chemicals to meet strict international cosmetic retailer guidelines. The brand also features its products in sustainable packaging.
Founded in 2024 by female scientist Smitha Rao, Parëva Beauty is the “PAth to REnewed skin, VAlidated by science.” Rao is a scientist and executive who has worked with over 15 brands in the beauty and wellness categories during her career.
All Parëva Beauty products are powered by an exclusive, proprietary technology, Molecur 3, which is a skin longevity ingredient that supports exosomes and NAD+.
Molecur 3 is a plant stem cell technology that is non-GMO and consists of three distinctive plants—Goji stem cells, sunflower stem cells, and Pincushion flower stem cells, proven to clinically reverse the look of skin aging.
Rao commented,
“In my nearly two decades of working in the beauty and wellness industries, I have had the privilege of launching more than 200 products… As much as I witnessed the transformative powers of beauty, I felt that the industry marketing itself was going backwards in some ways… “My dream was to create a modern beauty brand rooted in transparency and integrity, reclaiming science as something that everyone can understand and trust.”
The brand offers a three-step product line, including C35.5 Firming Glow Serum, Coll20 Gel Cream Moisturizer, RH5.5 Hydrabond Primer.
All products are non-GMO, vegan, clinically tested, dermatologist tested, cruelty free, sulfate free, paraben free, phthalate free, alcohol free, dye free, formaldehyde free.
Products are formulated without mineral oil and without 2700 Questionable Chemicals to meet strict international cosmetic retailer guidelines. The brand also features its products in sustainable packaging.
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