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Weekly Recap: Biore’s Campaign, Kayali Sells, Anti-Aging Skincare Law & More


Here’s your weekly recap—the most viewed news stories on our site for the week ended on February 22, 2025.
 
Kao Corps.’ Biore UV partnered with the K-Pop group Stray Kids for its latest global campaign. The “Sunlight is Your Spotlight” campaign will begin in April 2025 in over 15 countries and regions, showcasing a dynamic blend of visuals and videos.
 
Huda and Mona Kattan will sell their Kayali fragrance business. With an investment from General Atlantic, a leading global growth equity firm, Kayali will operate as an independent company, marking a significant step forward.
 
Borntostandout, a Korean luxury perfume label, completed a Series A funding round led by L’Oréal’s corporate venture capital fund and Touch Capital, a U.S. consumer-specialized venture firm. 
 
California Assembly Member Alex Lee proposed a bill prohibiting retailers from selling anti-aging products to shoppers under 18 years old. The earliest the bill AB 728 could be signed into law is in October. 
 

The Kiehl’s “Resort ReSet” Collection is made with the HBO series The White Lotus and features travel-size products in a White Lotus Resort & Spa beach tote.
 
Read the full list below. 


Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies
 
2. Top 15 Fragrances in the World in 2024
 
3. Top 10 Haircare Brands in 2024

4. Biore UV Taps K-Pop Group Stray Kids for New Campaign

 

5. Huda Beauty to Sell Kayali Fragrance Business

 

6. Top 10 Most Popular Skincare Products in 2024—Ranked by Landys Chemist

 

7. L’Oreal Invests in Korean Perfume Brand Borntostandout

8. Top 10 ‘Hottest’ Beauty Brands of 2024, Ranked by Cosmetify

 

9. New California Bill Would Add Age Restriction to Anti-Aging Skincare

 

10. Kiehl’s Unveils Limited-Edition Collab with HBO Series The White Lotus

 

Thanks for reading our Breaking News. We’ll have a new list for you next Monday.

 

Have a great week!



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