Long-time sales specialist Ben Brackenridge steps into principal role at leading Gold Coast agency.
The Announcement:
Leading Gold Coast property firm, Raine & Horne Surfers Paradise is entering a new chapter with sales specialist Ben Brackenridge taking the helm from long-serving principal Clark Brackenridge.
With over 17 years of experience at Raine & Horne Surfers Paradise and deep local market knowledge, Mr Brackenridge’s leadership promises to continue the tradition of exceptional service and growth established under his father’s stewardship.
Mr Brackenridge explained that careful succession planning has played a vital role in ensuring a smooth business transition.
“The culture at Raine & Horne Surfers Paradise is one of consistency, professionalism, and long-term vision,” Mr Brackenridge said.
“This transition is part of our strategy to build on our successes and ensure continuity in how we service our clients and grow our business.
“Our team remains the same, and we’ll continue to deliver the exceptional service we’re known for, so it’s very much business as usual.”
Since starting his sales career in 2015, repeat business and client referrals have been central to Mr Brackenridge’s success.
“This year has been one of Raine & Horne Surfers Paradise’s strongest sales years since 2007 in terms of total dollar sales,” he said.
“This success is largely driven by referrals from owners in buildings where we’ve sold apartments, along with repeat business which accounts for about 30% of our overall sales transactions.”
While leading the sales efforts, Mr Brackenridge will keep a watchful eye on the property management division, which is managed by his wife, Angela Brackenridge.
“While the business plans to expand its sales division, we will continue to prioritise its long-term landlords,” he said.
“Our landlords form the backbone of our property management division. They are crucial to our stability and ongoing growth.”
Mr Brackenridge said the Raine & Horne brand was also central to his business’s succession planning.
“The strength of the Raine & Horne brand is its longevity and reputation for excellence,” he said.
“Being part of such a well-respected network has given us access to best-in-class resources, training, and a wide-reaching network of professionals, all of which have been integral to our success.”
