This is part three of our four-part series examining Matterport’s latest releases and their impact on property marketing. Throughout this series, we’re exploring how these tools are changing the way agents present and market properties.
In Part 3, Elite Agent Editor Samantha McLean speaks exclusively with Mark Teo, Senior Director Sales & Partnerships, APAC at Matterport to examine how agents can combine features from both releases to create more compelling property presentations.
For those who missed it, Part 2 examined making virtual tours accessible for new users [here].
For experienced Matterport users, the Fall and Winter 2024 releases offer an opportunity to enhance property presentations by combining new features in creative ways. The key lies in understanding how these tools complement each other to create more comprehensive property experiences.
“Content is everything in real estate marketing,” says Mark Teo, Senior Director Sales & Partnerships, APAC at Matterport.
“Some buyers want a quick visual overview, while others prefer to analyse every measurement, floor plan, and detail. Matterport’s latest tools ensure agents can cater to both.”
Combining Defurnish with Property Intelligence
The integration of these two features creates new possibilities for property presentation. While Defurnish helps showcase spaces without clutter, Property Intelligence automatically generates detailed information about the property.
“With Defurnish and Property Intelligence working together, agents can go beyond showcasing an empty space,” Mark explains.
“They can provide room dimensions, labels, and detailed property insights automatically—turning a virtual tour into a powerful marketing and documentation tool.”
“For property managers, this combination is a game-changer,” Mark adds.
“You can create a thorough condition report while simultaneously preparing marketing materials for the next tenant—saving hours of work.”
Enhanced Navigation Features
“The new minimap and compass make navigation more intuitive,” Mark notes.
“These features provide context for buyers exploring large or complex properties, making it easier to visualise spatial relationships between rooms and detached areas.
Practical Applications for Agents
“Agents can now take a fully furnished listing, remove furniture with Defurnish, apply virtual staging, and generate automated property reports with measurements—all within the same platform,” Mark says.
“This flexibility means agents can present properties in multiple ways to suit different buyer preferences.”
“Some buyers are data-driven and focus on precise floor plans and dimensions, while others prefer a visually immersive experience,” Mark explains.
“With these combined features, agents don’t have to choose—they can deliver both.”
Supporting Different Property Types
The versatility of these combined features becomes apparent across different property types. “Matterport’s tools are just as powerful for commercial spaces as they are for residential,” Mark notes.
“Agents can present different layout possibilities—showing how a space could function as a startup office, a corporate headquarters, warehouse, manufacturing, hotels, retail, event & exhibition spaces —all within the same digital twin.”
Looking Forward
As these tools continue to develop, their combined potential grows. With Property Intelligence forming the foundation for future AI-driven features, agents who master these integrations now will be well-positioned for upcoming developments.
As agents become more adept at using these combined features, the possibilities for property presentation continue to expand.
Next week, we’ll examine how Matterport’s Project Genesis and AI developments are set to transform property marketing in ways that seemed impossible just a few years ago.
For additional information on Matterport’s promotions and updates, please reach out for a complimentary demo or email cs-webinars@matterport.com.