The “Top Trends in Beauty and Wellbeing: 2025 and Beyond” report uses Kline’s proprietary Trend Vitality Index to determine what is trending.
By social listening and working with market leaders, Kline detects early trend signals and the consumer cohorts driving growth to inform marketing and innovation strategies.
Regenerative Skincare
Exosomes are redefining skincare that promotes cellular regeneration.
In 2024, exosome-based skin care generated significant buzz, and this momentum is extending into 2025 as consumers increasingly turn to hyper-luxury products infused with exosomes.
Future advancements could enable personalized formulations to target specific concerns such as aging, pigmentation, and acne.
Scalp Care and Scalp Detox
Consumers have recognized the importance of a healthy scalp as it leads to healthy hair.
Inspired by skincare, scalp detox involves deep cleansing and exfoliation beyond regular shampoo, targeting residue from dry shampoo and styling products, dirt, dead skin cells, and oil buildup.
This trend extends beyond at-home treatments, with professional services gaining traction. Hair salons offer deep cleansing and exfoliation, and this is now expanding to specialized scalp clinics, particularly in China.
Next-Generation Sun Care
Consumers’ expectations for sun care are evolving, driven by heightened health awareness, sustainability concerns, and demand for multifunctionality.
According to Kline’s professional skin care market insights and data, sun care is the fourth-largest product category in the U.S. market, registering the highest growth among all categories in 2024.
This category is experiencing significant advancements, with dual-benefit product launches and a stronger focus on inclusivity.
Read Next
Beauty Industry Expectations for 2025
What’s Next for Beauty in 2025?
New Report Highlights Trends in the Perfume & Fragrance Market
