Milk Makeup, the clean beauty brand part of the Waldencast plc platform, will be expanding into the nation’s largest beauty retailer, Ulta Beauty in the spring of 2025.
Tim Coolican, CEO of Milk Makeup, said,
“We’re very proud to join the Ulta Beauty family and to be part of their Conscious Beauty initiative through our commitment to creating innovative, culturally relevant, high-performance, and clean products. Ulta Beauty shares our core values of inclusivity, community, and creative self-expression. This is the beginning of a beautiful long-term partnership.”
Through an eye-catching display that spotlights the brand’s unique brand expression and signature, Live Your Look ethos, blockbuster innovations, inclusive shade range, and easy-to-apply multi-benefit products.
Maria Salcedo, Senior Vice President of Merchandising, Ulta Beauty, commented,
“Milk Makeup has been a trailblazer in the category, from incorporating efficacious ingredients, celebrating self-expression, and embracing the creativity, innovation, and fun of beauty discovery through viral products and tried-and-true favorites, and we are excited to partner in this next chapter to help grow the Milk family and our community even further.”
The full assortment of Milk Makeup products, which includes over 150 products, will be available in Ulta Beauty stores and online.
Tim Coolican, CEO of Milk Makeup, said,
“We’re very proud to join the Ulta Beauty family and to be part of their Conscious Beauty initiative through our commitment to creating innovative, culturally relevant, high-performance, and clean products. Ulta Beauty shares our core values of inclusivity, community, and creative self-expression. This is the beginning of a beautiful long-term partnership.”
Through an eye-catching display that spotlights the brand’s unique brand expression and signature, Live Your Look ethos, blockbuster innovations, inclusive shade range, and easy-to-apply multi-benefit products.
Maria Salcedo, Senior Vice President of Merchandising, Ulta Beauty, commented,
“Milk Makeup has been a trailblazer in the category, from incorporating efficacious ingredients, celebrating self-expression, and embracing the creativity, innovation, and fun of beauty discovery through viral products and tried-and-true favorites, and we are excited to partner in this next chapter to help grow the Milk family and our community even further.”
The full assortment of Milk Makeup products, which includes over 150 products, will be available in Ulta Beauty stores and online.
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