Luxury fragrance brand, Molton Brown has debuted in Indonesia with its first-ever flagship store at Ciputra World Surabaya, a premier shopping destination in the country’s second-largest city.
This expands Kao’s presence in the Asian luxury fragrance market and supports Koa’s Global Sharp Top Strategy, focusing on establishing leadership in premium market segments.
Molton Brown’s expansion into Indonesia includes plans to develop its amenity offerings with luxury hotels in Bali, aligning with an omnichannel strategy that integrates retail, e-commerce, and travel retail.
This initiative is a part of Molton Brown’s broader Asia-Pacific growth, with recent launches in Malaysia, Hong Kong, and Macao and upcoming launches in Singapore and Thailand.
The flagship store features “The Fragrance Playground,” a dedicated area featuring augmented reality (AR) technology that animates fragrance ingredients and provides interactive learning experiences.
The store also features Molton Brown’s new “Artists of Note” campaign, an artistic collaboration that highlights Molton Brown’s identity as a “fragrance-first” brand, showcasing iconic scents interpreted through the lens of British creators.
This expands Kao’s presence in the Asian luxury fragrance market and supports Koa’s Global Sharp Top Strategy, focusing on establishing leadership in premium market segments.
Molton Brown’s expansion into Indonesia includes plans to develop its amenity offerings with luxury hotels in Bali, aligning with an omnichannel strategy that integrates retail, e-commerce, and travel retail.
This initiative is a part of Molton Brown’s broader Asia-Pacific growth, with recent launches in Malaysia, Hong Kong, and Macao and upcoming launches in Singapore and Thailand.
The flagship store features “The Fragrance Playground,” a dedicated area featuring augmented reality (AR) technology that animates fragrance ingredients and provides interactive learning experiences.
The store also features Molton Brown’s new “Artists of Note” campaign, an artistic collaboration that highlights Molton Brown’s identity as a “fragrance-first” brand, showcasing iconic scents interpreted through the lens of British creators.
