The brand is redefining hair health with a new brand identity, groundbreaking scalp care innovations, and a commitment to empowering stylists worldwide.
Beauty Packaging Staff02.27.25
Olaplex launched a refreshed identity that brings the brand’s core values to life through vibrant new visuals, a dynamic digital presence, and a continued belief in the bond between science and style.
Olaplex is entering a bold new chapter rooted in its legacy of category-creating science and inspired by the creativity and passion of professional stylists.
Amanda Baldwin, CEO of Olaplex, said,
“From day one, Olaplex has built bonds and broken barriers. This new chapter is about living up to the extraordinary innovation that has always defined us. Our products will repair and transform in the most extraordinary of circumstances but it’s their daily power to build foundational hair health and deliver lasting results that makes them truly breakthrough and empowers stylists and customers with the confidence that comes from truly healthy hair.”
Harnessing the power of its category-leading bond-building technology, Olaplex continues to innovate beyond damage repair to unlock foundational hair health. With this science-first approach, Olaplex is dedicated to equipping professionals with the tools to transform hair while giving consumers the freedom to style without compromise.
Olaplex is entering a bold new chapter rooted in its legacy of category-creating science and inspired by the creativity and passion of professional stylists.
Amanda Baldwin, CEO of Olaplex, said,
“From day one, Olaplex has built bonds and broken barriers. This new chapter is about living up to the extraordinary innovation that has always defined us. Our products will repair and transform in the most extraordinary of circumstances but it’s their daily power to build foundational hair health and deliver lasting results that makes them truly breakthrough and empowers stylists and customers with the confidence that comes from truly healthy hair.”
Harnessing the power of its category-leading bond-building technology, Olaplex continues to innovate beyond damage repair to unlock foundational hair health. With this science-first approach, Olaplex is dedicated to equipping professionals with the tools to transform hair while giving consumers the freedom to style without compromise.
No.0.5 Scalp Longevity Treatment
As part of the brand’s evolution, Olaplex introduced the No.0.5 Scalp Longevity Treatment—a unique scalp serum designed to establish the foundation for long-term scalp and hair health.
Combined with the No.3 Hair Perfector, this innovation represents Olaplex’s new vision and its promise to deliver lasting hair health from root to tip.
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