realestate.com.au has launched an AI-generated styling tool that allows users to digitally renovate property images.
The room visualisation feature, powered by Roomvo, is available on desktop and app for logged-in property owners.
In its first month since launch, the tool has been used to restyle over 500,000 property images.
The new feature aims to help property owners build confidence and support them in taking the next step in their property journey.
REA Group Executive General Manager, Consumer Product, Jonathan Swift, said REA continues to invest in emerging technologies to enhance its products and create personalised experiences.
“We have leveraged AI and machine learning models for over a decade at realestate.com.au and more recently our focus has been on experimenting with generative-AI to drive our consumer strategy forward,” Mr Swift said.
“Personalisation underpins the realestate.com.au consumer experience and our AI-generated personalised homepage delivers 7.5 million individual recommendations via hundreds of different layout combinations every day.
“We know these tailored experiences drive deeper engagement, delivering value to our customers.”
The room renovation tool offers homeowners 11 different preset styles including modern, rustic or coastal, as well as the ability to apply their own changes to walls, floors and benchtops.
Users can select from various paint colours, flooring types and tile options.
“We’re excited to add a room renovation tool for property owners and believe there is a future where this technology has the potential to unlock how Australians connect with their next home, not just their current home,” Mr Swift said.
“The way consumers search for property on realestate.com.au in five years from now will look very different to today’s experience.”
Roomvo CEO, Pawel Rajszel, said he was excited that people will now be able to see their vision come to life.
“We’re excited to partner with realestate.com.au and offer Australians an opportunity to easily reimagine their living spaces,” Mr Rajszel said.
“We want to make home designing accessible to all, empowering homeowners to realise their dream spaces.
“Working with home décor manufacturers and retailers across the globe, we’re now excited to bring Roomvo to the Australian real estate market.
“We know Australians love property and Roomvo enables homeowners to bring their vision to life.”
