raises the bar for top properties with Luxe

Property portal has launched a new premium listing product, Luxe, which is designed to raise the profile of top properties that need to stand out.

Luxe is available to all Premiere+ customers now and sets listings apart with more prominence and increased visibility across

The optional pay-per-listing upgrade can be added to a Premiere+ listing through REA’s self-service platform, Ignite. 

A Luxe listing package further extends Premiere+ with exclusive features designed to catch the attention of potential buyers. 

New features include increased homepage visibility across platforms, a larger listing size with additional images in search results, prominent app push notifications and enhanced e-Brochures. 

Luxe will empower agents to better understand their buyer pool, with unique insight into buyer behaviours, including where a buyer is on their property journey and how engaged they are with the listing. 


REA Group Executive General Manager, Customer Product, Simon Hope, said the launch comes after a successful pilot with select customers. 

“Customers have been asking us for products that will help their top properties stand out and provide a point of difference for their vendors,” he said. 

“Luxe lifts top properties above the rest, with the largest listing size, the boldest design, and the most eye-catching position to impress those seeking something truly extraordinary.” 

“Features within our Premiere+ package have delivered outstanding results for our customers over the past few years. 

“With almost twice as many high-net-worth Australians browsing compared to our nearest competitor, Luxe is an ideal opportunity to better showcase properties that are truly in a class of their own.” 

Luxe 2

Director at Cunninghams Northern Beaches Real Estate, Georgi Bates, one of the first agencies to experience Luxe, said the product enhanced a property’s marketing campaign.

“Luxe ensured our listing stood out from the crowd and helped me to achieve even greater cut through,” she said. 

“We saw an increase in page property views after two weeks on 

“Luxe gave my listing increased exposure helping me to get noticed in my market.” 
For more information on Luxe and to see what your Luxe listing could look like, customers can click here.

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