How come up with social media ideas (fast)
When you’re growing a rent roll, coming up with social media content is probably somewhere between “book the gutter clean” and “follow up that referral partner” on your priority list.
You know it’s important. You know you should be posting. But between chasing tradies, explaining the “two weeks rent in advance” mystery, and fielding 14 landlord texts before lunch… who has the brain space to think about social media?
So maybe a little reframe would help. Try this one: You don’t need more time. You need better habits.
That’s where the 3-Minute Content Rule comes in. It’s not a magic hack for instantly writing perfect posts (sorry). It’s about finding actual content ideas from your day-to-day life… in three minutes or less.
Because you might not realise it, but you’re already creating content. You just don’t realise it yet.
So, what’s the 3-Minute Content Rule?
It’s exactly what it sounds like. Set a timer. Three minutes.
Then brain-dump as many content ideas as you can from what’s happened this week.
Think about these questions:
- What did a landlord ask you that made you want to roll your eyes but also explain for the 50th time?
- What did you explain to your team that you wish everyone knew?
- What went wrong that became a “well, I’ll never do that again” moment? Be honest, we’ve all had them!
These are all perfect content ideas.
You don’t need a clever hook or Canva graphic right now. Just a list. Scribbled in a notebook, typed in your phone, written on the back of an envelope, spoken to ChatGPT to save it and expand on it later.
Doesn’t matter. The goal here is volume, not perfection.
But let’s just say you’re still stumped and you want some prompts (not ChatGPT prompts) – ones for your brain.
Here are some angles to take.
- The question I got asked three times this week was…
- I used to think [insert belief about property investing], but now I know…
- Here’s what no one tells you about routine inspections…
- This small win made a big difference for one of our landlords…
- A simple way to avoid [insert common mistake made by investors].
- Why we don’t [insert outdated processes that AI or tech does for you now or legislation prevents].
- This 1 market stat landlords are getting wrong right now…
If you’re thinking, “Wait, I could talk about that for days” – that’s the sign! That means it’s content.
And if you’re thinking, “But this is so basic,” remember: What’s basic to you is brand-new to your audience.
So now what? You need to turn these ideas into content that doesn’t suck. Your next step is to choose one and turn it into something bite-sized and shareable.
Keep it simple:
- Talk to camera for 60 seconds
- Snap a behind-the-scenes photo and write a quick caption (this is where you can get some ChatGPT or Claude help)
- Turn a common question into a mini myth-busting post
- Write a short story about something that happened this week (names changed, of course – unless you have their permission.)
It doesn’t need to be fancy. Your followers don’t care about your lighting setup.
They care about whether you’re the kind of person they can trust with their biggest investment.
And if you’re still stuck, this is where AI can help (if you use it wisely).
You can take your idea and feed it into a tool like ChatGPT, Claude, Grok (whatever robot you prefer) to help shape the wording or suggest a few angles.
Just make sure it still sounds like you, not a robot who’s read too many marketing blogs.
(And if you want the full AI how-to, Samantha McLean has you covered over at AI Powered Agents. She’s the go-to for that.)
The reason the 3 Minute Content Rule works so well is because it takes away the pressure. It’s not about being “on” every day.
It’s about noticing what’s already happening in your business and turning that into something useful. It’s an easy way to create a list of good stuff you already know, ready to go when it’s time to show up online.
Over time, you’ll start seeing content opportunities everywhere. You’ll build trust with your audience without even realising it.
And one day, someone will say, “I’ve been following you for ages – I feel like I already know you.”
And that’s when the magic happens.
So here’s my encouragement to you: Set a timer for 3 minutes.
Dump your ideas into a note. Done is better than perfect.
And the more you do it, the easier it gets.
You don’t need to go viral. You just need to show up.
Your future clients are watching, so you might as well give them something to watch.