Ulta Beauty announced the highly anticipated Ulta Beauty World – an experiential beauty event debuting in San Antonio, TX, this spring.
This one-day-only immersive beauty experience takes place on April 26, 2025.
Kelly Mahoney, chief marketing officer at Ulta Beauty, said,
“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together. With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before – offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”
From 9 a.m. to 4 p.m. CT, beauty enthusiasts will step into a world of exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Visitors can meet beauty creators and the visionaries behind beloved brands while getting VIP access to the latest beauty trends, pro-level tutorials, and expert tips straight from industry-leading makeup artists and hairstylists.
Ulta will offer a Signature Studio where visitors can design custom beaded bracelets and keychains, personalize a tote or cowboy hat, and take home a one-of-a-kind souvenir.
Attendees will also receive curated swag bags filled with products from top beauty and wellness brands. This one-of-a-kind beauty celebration unites beauty lovers, industry insiders, and top brands for an unforgettable day of discovery and limitless inspiration.
This one-day-only immersive beauty experience takes place on April 26, 2025.
Kelly Mahoney, chief marketing officer at Ulta Beauty, said,
“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together. With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before – offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”
From 9 a.m. to 4 p.m. CT, beauty enthusiasts will step into a world of exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Visitors can meet beauty creators and the visionaries behind beloved brands while getting VIP access to the latest beauty trends, pro-level tutorials, and expert tips straight from industry-leading makeup artists and hairstylists.
Ulta will offer a Signature Studio where visitors can design custom beaded bracelets and keychains, personalize a tote or cowboy hat, and take home a one-of-a-kind souvenir.
Attendees will also receive curated swag bags filled with products from top beauty and wellness brands. This one-of-a-kind beauty celebration unites beauty lovers, industry insiders, and top brands for an unforgettable day of discovery and limitless inspiration.
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