Co-founder Natalie Mackey will serve as Creative Director, while Bloomer steers the company’s growth strategy.
Beauty Packaging Staff02.27.25
Winky Lux, a celebrated beauty brand known for its playful, clean, and innovative approach to cosmetics, has named Lauren Bloomer as its new Chief Executive Officer.
This strategic leadership transition comes as part of a carefully crafted vision led by Co-founder Natalie Mackey, who will continue to drive the brand’s creative evolution as Creative Director.
Bloomer brings more than 23 years of expertise in brand strategy, omnichannel growth, and team leadership within the beauty and consumer goods sectors to her new position.
Mackey, Co-founder and Creative Director of Winky Lux, commented,
“I have always believed that great leadership fuels creative innovation. After an extensive search for a visionary leader who shares our passion for redefining beauty, I am thrilled to introduce Lauren as our new CEO. This decision is a pivotal step for Winky Lux as we continue to grow while staying true to our core values of Joy, Playfulness, and Community.”
Bloomer said,
“I am honored to join a brand as spirited and innovative as Winky Lux. Working closely with Natalie, whose creative vision has been the heartbeat of this company from day one, I look forward to building on our strong foundation. Together, we will further ignite the brand’s evolution, ensuring that every new chapter reflects our commitment to quality, creativity, and fun.”
This leadership evolution underscores Winky Lux’s dedication to combining strategic operational experience with its unmistakable creative flair.
This strategic leadership transition comes as part of a carefully crafted vision led by Co-founder Natalie Mackey, who will continue to drive the brand’s creative evolution as Creative Director.
Bloomer brings more than 23 years of expertise in brand strategy, omnichannel growth, and team leadership within the beauty and consumer goods sectors to her new position.
Mackey, Co-founder and Creative Director of Winky Lux, commented,
“I have always believed that great leadership fuels creative innovation. After an extensive search for a visionary leader who shares our passion for redefining beauty, I am thrilled to introduce Lauren as our new CEO. This decision is a pivotal step for Winky Lux as we continue to grow while staying true to our core values of Joy, Playfulness, and Community.”
Bloomer said,
“I am honored to join a brand as spirited and innovative as Winky Lux. Working closely with Natalie, whose creative vision has been the heartbeat of this company from day one, I look forward to building on our strong foundation. Together, we will further ignite the brand’s evolution, ensuring that every new chapter reflects our commitment to quality, creativity, and fun.”
This leadership evolution underscores Winky Lux’s dedication to combining strategic operational experience with its unmistakable creative flair.
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